We Use a Proven System When Breaking Down Pages
Introducing Conversion Marketing Services’ Webpage
A:Appraisal = Value – Apprehension U:Usability D:Data I:Incentive T:Traffic Sources
Value – Apprehension
During this phase we analyze how a potential customer Appraises your page. A user will not become a customer unless their perceived Value of your product/services outweigh any Apprehension.
Value includes how your products/services benefit the user, clarity of offer, and how the offer is presented.
Apprehension includes anything that causes the user to consider not purchasing your product/services. This includes credibility, professionalism, and any security issues.
Usability assess the user’s psychological resistance to a given process in the sales funnel.
This takes into account things like form fields, navigation, or anything we ask the users to do to get them to partake in a desired task.
We analyze your website data to determine where we can get the biggest impact from testing. We determine where users are dropping out of the sales funnel, and focus our efforts around how to fix it.
We also determine how users prefer to use your website, and optimize the experience for them.
Data is also used to inform test planning.
Incentive takes into account what your site is currently offering users to entice them to take a desired action.
Often times we can offer users an extra little “something” to break the tipping point which will help turn traffic into paying customers.
During this process we see if anything can be offered, and how valuable it is to your customers.
We use this information to determine what users’ motives are when they get to your site.
This allows us match the user’s thought sequence in the sales process, as well as determining the quality or likelihood of traffic converting from different sources.